Maybelline revealed on March 31 that JYP Entertainment girl group ITZY are the brand’s newest endorsing models. Maybelline release a picture and video to announce MAYBELLINE X ITZY, check it out –
Joining supermodels Gigi Hadid and actor Storm Reed, they are the newest members of the Maybelline family. Apart from being the first K-pop group, they are also the first musical group to model for them. ITZY will appear in Maybelline’s campaigns in Asia this spring in their Hypersharp Liner, Ultimatte Lipstick, and SuperStay Foundations.
ITZY debuted on February 11, 2019 with their single album, It’z Different. They won Rookie of the Year at the 34th Golden Disc Awards and Best New Female Artist at the 2019 Melon Music Awards and Mnet Asian Music Awards 2019. In just two years they became a sensation all over the world. On April 30, their new album GUESS WHO is slated for release, and Midzys (fandom name) cannot be more excited.
The members include – Yeji, Lia, Ryujin, Chaeryeong and Yuna.
About Maybelline –
Maybelline, also known as Maybelline New York, is a global cosmetics, skin care, fragrance, and personal care company headquartered in New York City. It was founded in 1914 in Chicago and has been a division of the French cosmetics group L’Oréal since 1996.